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Fiera Concealer and foundation in one.

When we first came across this product, we were excited to find a concealer/foundation specifically aimed at the 40+ cohort, although the younger generation can also use it.

We subjected this to testing, as with many of the products in our inventory.

This is what we found –

The product in the tube is quite thick and needs to be warmed up with our fingertips before application. A small amount – the size of a small pea- was sufficient to cover most of a face. We recommend using your fingers or Fiera’s specific brush for the best results. The product has excellent coverage, covering most of the age spots. If you wish even more coverage, tap additional product to the area. We are all different in what we find to be the ideal result. We blended the product with fingers; you could use a brush or a latex wedge. The product did not settle into wrinkles and lasted a day without losing its cover.

The result was a natural, light coverage that felt comfortable on the skin, instilling confidence.

It also acts as a concealer, and what sets this product apart is its inclusion of skin conditioning ingredients –

Hyaluronic acid – evidence suggests that hyaluronic acid helps with soft tissue growth, prompts your body to make more collagen and elastin, keeps your skin moisturised, prevents tightness, boosts elasticity, and reduces scarring.

Vitamin C is a potent antioxidant drug that can be used topically in dermatology to treat and prevent changes associated with photoaging.

Vitamin E protects the skin from the harmful effects of solar radiation by acting as a free-radical scavenger.

Hydrolysed Collagen – a humectant that assists in hydrating skin. Humectants help promote a smooth, plump, dewy appearance by drawing and binding moisture to the skin.

Lecithin – helps to repair and restore the skin’s natural defences by strengthening this barrier.

Fiera also offers Apple Stem Cell Cream, Multi-Effect Neck, and Decoltage Cream, both developed for mature skins.

If you find yourself between colours, you can mix and match. The product’s affordable price point allows you to purchase more than one tube, providing reassurance about the value for money.

Our verdict – a great product purchased by more than 850,000 users worldwide.